Why should you have an online personal auction?

Why should you have an online personal auction?

  • Posted in News
  • January 16, 2026
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Jared Sipe
Offering your property online lets you reach a larger, even global, buyer pool, often resulting in higher sale prices. Online auctions provide convenience for buyers, reduce uncertainty from weather or parking issues, and allow items to be cataloged in place. Digital marketing streamlines advertising and lowers costs, making the process more efficient for both sellers and buyers.

By offering your personal property online, you are reaching a much larger buyer pool. Live auctions typically only reach local and regional buyers. With online auctions you reach national and international buyers. We at Schrader have our own shipping department, which means we can ship items all over the world. By offering your items online to a larger market and offering shipping, this results in much higher prices for you the seller.

Online auctions also take the uncertainty out on auction day. With live auctions you never know how the weather is going to be, which can greatly impact the outcome of an auction. It also elevates issues with parking as some locations are less than ideal to accommodate a large number of vehicles at once.

Online auctions also provide comfort and convenience for the buyers, as they can bid from the comfort of their own home or any location on their tablet, phone, or computer. No more missing out on items due to a scheduling conflict. Buyers know exactly when an item is going to sell, meaning no more waiting for 3+ hours at a live auction for the item you want to cross the auction block.

Labor costs advertising costs have been greatly reduced by going online only. No setting up tents and having to move all the items out of the home before auction day. Many items can be cataloged right in place. With online auctions, advertising has become much more streamlined, with majority of marketing being in digital format. This has resulted in cheaper marketing budgets while getting more exposure.


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